[ Adidas Mega Poster ]

Adidas and Salomon moved in their new-created company headquarter in “Brunnmatt”, Cham end October 2001. With the mega poster “emotion” both brands represent their international sports world (approx. 46 m x 10 m).
This is expressed by different nationality which express different emotions. The chosen colors red and blue support the dynamism of the picture. The horizontal lines strengthen not only the effect, but integrate the mega poster into the architecture of the building.

From the left to the right:

joy: the colored woman expressing joy
trance: the Asian sportsman who can hardly take his individual success
strain: the European runner who is preparing himself for the start
concentration: the colored athlete in his concentration phase